The Macintosh 128K, released initially as simply the "Apple Macintosh" (without the 128k designation), is the original Apple Macintosh personal computer. Its beige case contained a 9 in (23 cm) monitor and came with a keyboard and mouse. A handle built into the top of the case made it easier for the computer to be lifted and carried. It had an initial selling price of US$2,495. The Macintosh was introduced by the now famous $900,000 television commercial by Ridley Scott, "1984", that most notably aired on CBS during the third quarter of Super Bowl XVIII on January 22, 1984. The sales of the Macintosh were strong from its initial release and reached 70,000 units on May 3, 1984. After its successor, the Macintosh 512K, was introduced, it was rebadged as the Macintosh 128K.
via Wikipedia: http://en.wikipedia.org/wiki/Macintosh_128K